Feature in Canadian Underwriter Magazine: Electronic Signatures

Sproule Insurance has been featured in the February 2014 edition of Canadian Underwriter Magazine.

In the article we discuss the use of electronic signatures in our business and how it has simplified the process by creating a seamless digital insurance transaction.

For more information and to read the article (page 16-18), please click on the logo below.



read more
On February 25th, 2014, posted in: Uncategorized by

New Partner: SGI

We are proud to announce our newest partnership with SGI Canada Insurance Services Ltd.  Adding Saskatchewan General Insurance to our portfolio of insurance markets allows us to further provide our customers with the right insurance for their home, auto, farm, and business in Alberta.

SGI Canada offers a wide range of insurance products that give us the ability to tailor coverage to meet our clients specific needs.  They are a strong supporter of Insurance Brokers and they provide us with the tools and access to technology that enables us to provide our customers with a great service.

For additional information on our newest partner, please follow the link below.


read more
On December 31st, 2013, posted in: Uncategorized by

Featured Article: Insurance Business Magazine

In exciting news, Sproule Insurance has been featured in an “Ask the Experts” column in Insurance Business Magazine.

In the article we discuss the importance of ongoing broker-client relations and how we are your best advocate on staying informed and covered.  For more information and to read the article, please click on the logo below.


read more
On November 16th, 2013, posted in: Uncategorized by

New Partner: AMI – Autoglass Maintenance Inc.

When Albertans shop for automobile insurance the majority request quotes excluding glass coverage.  Believing it’s less expensive to replace it on their own, far too expensive to obtain coverage, wary of a large deductibles, or fearful of making unwanted small claims on their automobile insurance policy.  In any event, it remains important to us to find our clients an alternative that is cost effective and enables our customers to obtain the glass coverage they need.

Our new partnership with AMI allows us to provide just that.  Specializing solely in auto glass insurance, AMI offers cost effective coverage and low deductibles, all on a standalone policy, that has no impact on your current automobile insurance when a glass claim is made.



read more
On July 17th, 2013, posted in: Insurance by

Alberta Disaster Recovery Handbook

Residents requiring assistance from the Government for flood damage to their dwelling or personal belongings will be required to fill out an application to the Disaster Recovery Program.

The Alberta Government has set up a handbook providing useful information about the Disaster Recovery Program including:

  • which losses qualify
  • how to request assistance
  • program limitations
  • what needs to be included in your application.

Please follow the link below to view the handbook on the Alberta Government website.  Flash player is required.

read more
On June 28th, 2013, posted in: Uncategorized by

Alberta Flood Recovery Information

Property owners and residents affected by the recent flooding in southern Alberta, are coming to find out, or already know, overland flood water that enters a residential property is uninsurable.

Some residents may have purchased sewer backup coverage and could have coverage under their policy to cover that type of loss.  It’s important to know there is a distinction between sewer backup and flood, and in some cases, the damage may be a combination of the two.  Therefore, it is important to report the loss to your insurer so they can assist in determining the cause of your specific loss.

In the unfortunate event you have suffered property loss caused by flood, the Government of Alberta has created some structure for those affected to obtain assistance.  Please refer to the link below for additional recovery information.


read more
On June 25th, 2013, posted in: Uncategorized by

New Partner: Premier

We are once again excited to announce another relationship that will truly benefit both our current and future clients.  The Premier Group of Companies are an independent and privately owned underwriting agency that provides Sproule Insurance and its clients, access to some unique and specialized classes of insurance.


Niche product classes include Professional Liability for , but not limited to:
  • I.T. Professionals
  • Printers and Publishers
  • Advertising Firms
  • Architects and Engineers
  • Life Insurance Agents
Other insurance products included, but not limited to:
  • Builders Risks
  • Marine and Pleasurecraft
  • High Value Homes
  • Rented Dwellings
  • Event Liability
  • Mixed Martial Arts


At Sproule Insurance our aim is to provide our clients with quality products that continue to meet and exceed all insurance needs.  Our partnership with Premier assures our clients have the backed expertise and security for all of their specialized niches.


read more
On May 23rd, 2013, posted in: Insurance by

New Partner: Travel Underwriters

We are excited to announce the addition of our newest partner, the Travel Underwriters.  Travelling can be an exciting and relaxing time, however we sometimes forget the perils of travel, like an unexpected illness or injury that can occur while away from home.

Sproule Insurance  has partnered with the Travel Underwriters to provide our clients with the very best in travel insurance.   So whether you are travelling within Canada or across the globe, want single trip insurance or an annual plan, tailoring an individual policy to meet your coverage requirements has never been easier.

“Wherever you go and whatever you do – travel protected.”

Happy Travels.


read more
On May 15th, 2013, posted in: Insurance, Travel by

Open For Business

After months of preparation and behind the scenes work we are proud to announce that Sproule Insurance is officially open for business!

We are excited to continue to serve you, our clients, and look forward to being your broker of choice.  Please note, if you were a client of Jay Sproule @ Jones & Salt in the past, we want to assure you that nothing changes.  All  policies will continue to be managed as they were previously without any disruption to you.

In addition to our website, we’ve also created Facebook and Twitter accounts that we welcome you to follow.  All three will be updated occasionally with insurance tips and tools that you may find useful.

Thank you for your continued patronage, we truly have the best clients!




read more
On May 3rd, 2013, posted in: Uncategorized by

New Website

We are excited to announce the launch of our new website.

The new website features our services, company info, news and much more. The new website was built with our customers in mind, so we look forward to hearing your feedback.

If you have a question or comment about the functionality of our website please direct it to our webmaster.

read more
On February 19th, 2013, posted in: Uncategorized by